Voice of the Voiceless
GAIA, or Global Action in the Interest of Animals, unites defenders of animal welfare and advocates for animal rights in Belgium. They believe animals should be treated with respect and deserve a decent life. They work towards building a human–animal relationship of humanity and justice.
GAIA’s media agency, ZenithOptimedia, received a special prize from the jury at the AMMA Awards in the “best media strategy” category for this TV campaign against foie fras. The AMMA awards promote the media sector by highlighting companies, people and campaigns.
In order to help highlight their powerful message, they decided to opt for the song ‘Life is Good‘ by Curtis Wiley & Ronald W. Boustead available on our label Nightingale Vocal Series.